Social Media Marketing

Jul 31

August 2024 WeChat Advertising Guide: How to Advertise on WeChat

In this article, we’ll explore how WeChat advertising can benefit your business.

Jul 17

Songmont: Distinctive Marketing Strategies of a Chinese-Owned Brand

Songmont, a Chinese-owned luxury bag brand, has crafted distinctive marketing strategies to dominate the Chinese market.

Jun 20

10 Key Points to Create Viral Xiaohongshu Marketing Posts (High CES)

A viral post on Xiaohongshu (Little Red Book), is a piece of content that gains rapid and widespread popularity across the platform.

Jun 18

WeChat Marketing for B2B: How to use WeChat for Business

Explore the power of WeChat (Weixin) Marketing for B2B in our comprehensive guide.

Mar 5

7 Key Tactics to Master WeChat Red Envelope Marketing

Chinese New Year saw a surge in brands leveraging WeChat's Red Envelope Covers campaign, boosting brand presence in the market.

Sep 11, 2023

Xiaohongshu: China's Rising 'Search Engine'—A Second Baidu?

As Little Red Book takes on a more prominent role as a search engine in China, marketers can implement key steps to enhance performances.

May 31, 2023

What are the key success strategies for leveraging Red (Xiaohongshu) marketing in China market?

First of all, Why Red marketing? Red marketing (Xiaohongshu marketing or Little Red Book marketing) has gained significant popularity due...