In this article, we’ll explore how WeChat advertising can benefit your business.

Songmont, a Chinese-owned luxury bag brand, has crafted distinctive marketing strategies to dominate the Chinese market.

A viral post on Xiaohongshu (Little Red Book), is a piece of content that gains rapid and widespread popularity across the platform.

Explore the power of WeChat (Weixin) Marketing for B2B in our comprehensive guide.

Chinese New Year saw a surge in brands leveraging WeChat's Red Envelope Covers campaign, boosting brand presence in the market.

As Little Red Book takes on a more prominent role as a search engine in China, marketers can implement key steps to enhance performances.

First of all, Why Red marketing? Red marketing (Xiaohongshu marketing or Little Red Book marketing) has gained significant popularity due...