Little Red Book marketing | HnE China Marketing

Jun 20

10 Key Points to Create Viral Xiaohongshu Marketing Posts (High CES)

A viral post on Xiaohongshu (Little Red Book), is a piece of content that gains rapid and widespread popularity across the platform.

Sep 11, 2023

Xiaohongshu: China's Rising 'Search Engine'—A Second Baidu?

As Little Red Book takes on a more prominent role as a search engine in China, marketers can implement key steps to enhance performances.

May 31, 2023

What are the key success strategies for leveraging Red (Xiaohongshu) marketing in China market?

First of all, Why Red marketing? Red marketing (Xiaohongshu marketing or Little Red Book marketing) has gained significant popularity due...