Brand Image Maintenance Solution

Optimizing existing content to align with the brand tone, covering everything from content presentation to conveying the brand image

Case Study

This customer, a formerly listed German company, specializes in the production of premium wood-based materials, including medium-density fibreboard and particle board. Despite having a marketing presence in China since 2021, the brand lacked a strong premium image in the country.

Our Solution

We have successfully optimized their WeChat channel by aligning all existing content with the brand's unique tone, encompassing menu settings, interactive replies, and regular posts. Additionally, we strategically established the Weibo channel to further solidify the brand's high-end image and increase overall brand exposure.

Restoring WeChat platform

High-End Brand Image

Communication Channels

Performances

Following the reactivation of their brand image, we witnessed a remarkable surge in review rates and follower growth. Chinese dealers also experienced enhanced ease in promoting the brand to the targeted affluent customer segment.

Monthly Leads

75%

Increased Review Rate

200%

Increased Follower Rate

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Solutions

Integrated

Marketing

Solution

From marketing planning and project execution to lead generation, annual reporting, and optimization recommendations

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The Most

Cost-effective Solution

Utilize WeChat as the designated platform in the Chinese market for regular content sharing and customer relationship building

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Brand

Localization Solution

We specialize in helping brands localize, construct, and consolidate their brand identity, including platform development, content creation, and marketing campaigns

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Leads

Generation Solution

Develop tailored marketing plans to achieve a triple win for brand image, messaging, and sales

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