Case Study

Solutions

Firstly, before the official launch of the project, our project manager conducted a thorough understanding of DBOX to ensure eligibility for WeChat Official Account registration. After completing the account registration, we organized a project kickoff meeting with the client, which was divided into three main parts:

​

• WeChat Marketing Workshop: Our senior consultants provided detailed guidance to the client's relevant personnel on WeChat platform, including a comprehensive overview of WeChat marketing, introduction to WeChat features, and operational strategies.

• Defining Account Operation Direction: The client aimed to highlight brand personality and attract a sophisticated audience. To achieve this, we worked on setting up the content framework for the enterprise basic information and WeChat menu, ensuring that all internal page designs and content on WeChat reflected a high-end and concise brand style.​

• Future Strategic: Based on the preliminary brand research, we introduced marketing strategies beyond the WeChat platform that DBOX could explore, helping the client gain a deeper understanding of the complete digital market in China, laying the foundation for future development.​

​

In the initial operational phase, our focus was on enriching account content, regularly updating articles to engage the audience. Additionally, we integrated SEO keywords into article titles and content to optimize WeChat search visibility. In the first phase, leveraging a strong brand foundation and an operational approach aligned with the brand personality, DBOX attracted attention from professionals in the industry