Case Study
Pacific Golf
A premier golf course operator in Canada
Project Scopes：
WeChat Marketing
WeChat Community Advertising
Challenges
Pacific Golf, nestled amidst Canada's picturesque landscapes, stands as a premier golf course operator known for its breathtaking scenery, meticulously designed courses, and superior facilities. While enjoying a solid reputation among golf enthusiasts, the company confronted a strategic imperative to better engage with a rapidly growing segment of their market: the Chinese-Canadian community.
Having excelled through conventional marketing channels, Pacific Golf encountered difficulties in effectively reaching out to the Chinese-Canadian demographic. Acknowledging the unique cultural context and distinct information consumption habits of this community, the company sought a new approach to establish a direct connection, aiming to ignite interest in golf and convert that interest into visits and memberships.
Solutions
To surmount this challenge, a strategy centered around leveraging WeChat, the dominant social platform among Chinese audiences worldwide, was devised. This entailed the creation and optimization of Pacific Golf's official WeChat account, serving as a conduit for targeted communication. Content was meticulously curated to resonate with the target audience, including instructional pieces on golf techniques, showcases of the courses' stunning vistas, and profiles of Chinese-Canadian golfers.
To amplify reach, collaborations were forged with active WeChat groups within the Canadian-Chinese community, ensuring the dissemination of this content to a captive and engaged audience.
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Chrisdy Hu
Managing Director
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