Services
Our comprehensive suite of services encompasses every aspect of your brand's journey in China. From market research and analysis to brand positioning and localization, we provide strategic insights and recommendations to ensure your brand aligns with the needs and preferences of the Chinese audience.
Branding in China
We offer a fully comprehensive local branding strategy that encompasses the brand's target audience, competitive positioning, messaging, and marketing strategies.
Branding in China
Branding Strategy
We offer a fully comprehensive local branding strategy that encompasses the brand's target audience, competitive positioning, messaging, and marketing strategies.
Our brand strategy includes brand diagnosis, brand localization, and brand integration. Our brand strategy service assists in aligning your brand image with customer preferences more effectively.
This service is suitable for both established brands that have been operating in the Chinese market for a few years without achieving satisfactory marketing performance, as well as for new brands looking to enter the Chinese market. Our brand strategy service helps existing brands identify the correct path and avoid unnecessary detours when setting up their marketing strategies in China.
Branding in China
Social Media Marketing
Social media marketing holds paramount importance for brands establishing their marketing presence in China. Our primary goal is to foster an effective connection between your brand and customers by delivering captivating content, leveraging remarkable Chinese social media insights, and implementing tailored social media marketing strategies.
Our services encompass providing valuable and personalized guidance to help you create organic content that resonates with various social media platforms. We closely monitor and manage your social media accounts, ensuring prompt adjustments to the content based on performance indicators.
Additionally, we conduct quarterly seminars where we review and assess the performance of your social media activities.
By leveraging the power of social media marketing, your brand will establish a remarkable presence and foster meaningful interactions with your target customers.
Branding in China
Chinese
Website
Website localization is a pivotal step in entering the Chinese market, considering that approximately 80% of your customers either prefer or exclusively read Chinese content. It's important to note that website localization entails more than just translating your website into Chinese.
It involves registering a Chinese server/domain and obtaining the ICP certificate, a prerequisite for successfully launching your website on Baidu, the largest Chinese search engine.
Throughout this complex process, you may encounter numerous challenges and obstacles when localizing your website for the Chinese market. To alleviate these difficulties, our team is dedicated to providing comprehensive assistance. You only need to provide us with the required documents, and we will handle the rest.
Furthermore, we offer support in establishing your presence on the Chinese search engine, ensuring your brand reaches a wider China audience.
Branding in China
E-Commerce
in China
With a staggering user base of 841 million, e-commerce has become the dominant consumption model in China. Tmall, Taobao, JD.com, and WeChat mini program stand out as the most renowned e-commerce platforms in the country.
Once we have gathered information regarding your target customers, product or service segmentation, brand image, and other relevant details, we will present you with a range of schemes. These schemes will outline various platforms and e-commerce types for you to choose from when establishing your e-commerce presence.
By establishing an e-commerce presence for your brand, you will be able to convert your website traffic into actual sales while simultaneously enhancing the overall user experience for your customers.
Branding in China
Chinese
Exhibition
According to the Global Exhibition Power Report, China secured second position, hosting an astonishing 11,033 exhibitions in 2019.
Exhibitions provide a valuable opportunity for your company to engage in face-to-face interactions with your target customers and attract new prospects who may not have connected with your digital presence before.
We offer a comprehensive one-stop exhibition service for those interested in showcasing their brand through a booth at Chinese exhibitions. Our services cover every aspect of the exhibition process, from benchmarking and research to booth design, construction, and the preparation of marketing materials.
With our expertise, you can rely on us to handle all the necessary arrangements, leaving you with the simple task of being present at the booth in person. Rest assured, we have everything prepared and ready for a seamless exhibition experience.
Marketing in China
Drawing upon marketing research and considering the unique challenges of the brand, we implement tailored marketing strategies to achieve the most effective results.
Marketing in China
Content
Marketing
Content marketing is of utmost importance in the Chinese market, as Chinese consumers closely follow local marketing content rather than international alternatives. To captivate the attention of Chinese consumers, it is imperative to deliver localized content across all local marketing channels.
Our content marketing approach encompasses three key stages. The first stage involves the creation, where we provide assistance in developing innovative and localized organic content that aligns with customer preferences, local Chinese cultures, and current trending topics. By blending these elements with your brand image, we ensure the content resonates with your target audience.
Once the organic content is created, we further refine it by adding entertaining and animating effects such as GIFs, H5, SVG, and more. This enhancement aims to maximize engagement from potential and existing customers, making the content more compelling and interactive.
Finally, we employ a targeted approach by incorporating CTA triggers to precisely filter and attract the desired customer base, ultimately boosting conversion rates.
Marketing in China
PR
Marketing
To thrive in PR marketing in China, businesses must possess an in-depth understanding of the market, and cultural nuances, and foster strong relationships with local media. By strategically adopting a localized approach, they can expertly navigate the PR landscape and establish a commanding brand presence in China.
HnE assists you in implementing a successful PR marketing strategy in China, covering all aspects from the creation of a comprehensive press kit to identifying the most suitable media outlets. Our goal is to ensure your brand receives maximum exposure to the public, ultimately leading to its success.
Marketing in China
Paid
Advertisements
Paid advertising is a powerful catalyst that elevates marketing strategies to new heights. Once we have amassed substantial content (having managed it for over a year), it becomes opportune to consider utilizing paid advertisements on the most impactful platforms for our brand across local channels.
We will assist you in identifying the most suitable paid advertisements for your brand and efficiently manage the entire process on your behalf. This includes selecting the appropriate type of advertisements, creating compelling advertising materials, and providing a comprehensive performance report at the end. Our dedicated team will handle all the necessary preparations to ensure a successful paid advertising campaign for your brand.
A successful paid advertising campaign not only enhances your brand exposure but also enables you to generate organic leads. By effectively leveraging paid advertisements, you can not only reach a wider audience but also attract potential customers who are genuinely interested in your products or services. This combination of increased brand visibility and organic lead generation contributes to the overall success and growth of your business.
Marketing in China
Influencer
Marketing
KOL/KOC marketing has gained significant popularity and proven to be highly effective for many brands. In the Chinese market, we are fortunate to have access to a vast pool of influential KOLs/KOCs, whose collaboration can greatly amplify our brand's awareness and even drive substantial business growth.
HnE brings extensive experience in KOL/KOC marketing, allowing us to assist you in preparing marketing materials that facilitate successful collaborations with your ideal KOLs/KOCs. We understand the importance of establishing strong partnerships with key opinion leaders and key opinion consumers, and we are well-equipped to support you throughout the process. Our expertise ensures that the marketing materials align with the preferences and expectations of your target KOLs/KOCs, fostering productive and mutually beneficial partnerships.
Marketing in China
SEO
SEM
Baidu, as the largest search engine in China, naturally emerges as the primary choice for companies aiming to establish their brand image and amplify their impact in the Chinese market. Hence, prioritizing Baidu SEO/SEM becomes crucial in achieving these objectives.
At HnE, we offer comprehensive support in setting up your presence on Baidu, employing optimized keywords and SEO techniques. We consistently monitor your company's performance on Baidu and promptly make adjustments to enhance your SEO effectiveness. Additionally, for those with sufficient budgets to implement SEM, we provide end-to-end services, including account setup, SEM material preparation, and managing the bidding process on your behalf.
By leveraging our expertise in Baidu SEO/SEM, we enable you to maximize your online visibility and effectively reach your target audience in the Chinese market.
Performance in China
To enhance the review and optimization of the upcoming strategy, we systematically collect all relevant data from the marketing initiatives to conduct comprehensive marketing analytics.
Performance in China
Report
Analysis
Our customized report analysis derived from various channels provide crucial indicators that guide companies in optimizing and adapting their marketing strategies based on the report's performance metrics.
We have meticulously crafted customized reports for each marketing service package, which present in-depth figures and diagrams to provide you with a comprehensive understanding of your marketing performance. These reports serve as invaluable tools for evaluating the effectiveness of your marketing efforts. Moreover, alongside the detailed analysis, we offer insightful recommendations that serve as a compass to guide your future marketing initiatives.
Performance in China
Optimization Workshop
We provide two distinct workshops tailored to meet the specific needs of various companies and brands. The first workshop caters to beginners who are hesitant about expanding into the Chinese market due to their lack of experience and guidance. In this workshop, we offer in-depth knowledge of the Chinese marketing landscape, along with a comprehensive SWOT analysis, to assist the brand in effectively expanding its marketing presence in China.
The second workshop is designed for brands that have already established a presence in China but are facing challenges with their marketing performance. We conduct a professional diagnosis to identify the obstacles hindering their success and work collaboratively to reframe their marketing strategy for optimal results.
Through our workshops, we provide valuable guidance, insights, and solutions that empower our clients to overcome their unique challenges and achieve success in the Chinese market.